Equity Trust: a theme for a non-profit organization

September 26th, 2012

This theme for a non-profit organization website was a long time coming to life.  The org is Equity Trust, based in Amherst, MA. I built the theme, and the owner Jim Oldham wrote the content, and then I added lots of improvements to the information architecture.  Jim is the executive director of an ambitious New England non-profit organization that advocates sustainable land ownership.  He spent almost a year writing the pages and organizing the architecture before it was all pushed live.  The result is impressively deep.  There are multiple sidebars on different category archives and other such refinements.  It really helps when clients prioritize content as much as design.

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